Good Monday, fellow nerds! Here we are in the first full week of 🎄December:🎄 The world is still insane, but innovators keep innovating. So The Modern Health Nerd is here to bring you all the latest developments — plus a few headlines flying under the radar. 📰
It’s a grab bag of news this week from meat reducers to radishes in space. (You read that right. 🚀👩🏻🚀) Curious? Let’s go.
Alt meat is where it’s at for millennials and Generation Z. According to new research and surveys:
What’s driving these choices? Top concerns include health, the environmental impact of meat production and the atrocious conditions on factory farms. However, while 51% of meat eaters around the world want to reduce or eliminate meat over the next year, some reservations about current offerings still remain.
About one-third of consumers are afraid plant-based alternatives will be bland and boring; 🤮 closer to three-quarters are concerned about taste. Texture is less of an issue, but it’s still important to 29% of consumers. The fact that such concerns still exist despite the rapidly growing interest in plant-based food suggests the need for existing and emerging brands to craft ever more compelling stories around their products.
It’s no surprise that transparency kicks off the Innova Market Insights 2021 trend list; food origins and production processes were already concerns lurking in consumers’ minds. The COVID-19 pandemic served to accelerate awareness and increase demand for cleaner labels, greener products and healthier food offerings. 🥗
According to a 2020 survey, 60% of consumers globally are “interested in learning more“ regarding the origins of their food. They want to know the foods they’re eating are sourced and produced ethically and in a way that does the least possible harm to the environment.
The top concern? Clean label.
Large companies and small brands are stepping up with new concepts incorporating traceable, sustainable ingredients. 🌱 They’re making changes in where and how they source ingredients and investing in improved conditions for existing ingredient providers. Some are opting for single-origin ingredients, which makes traceability and transparency much easier.
Whatever the solution, consumers are looking for a better brand story backed up by practices that truly make an impact.
Technology has enabled farming to expand from its traditional roots into a variety of new and exciting spaces:
Out of all of the headlines this week, the clean label discussion fascinates me the most. There are so many different opinions and perspectives on it! I think it’s time for a more significant discussion about how the concept fits into the current plant-based trend and the consumer mindset as a whole. 💭
As a consumer or business owner, where do you stand? How important is clean label to you? And why? 👇🏻👇🏻
Love these insights? Get a deeper look into the world of food, foodtech and health on The Modern Health Nerd Podcast. New episodes every Wednesday!