Health & wellness articles and infographics

5 Plant-Based Messaging Tips to Clarify Consumer Confusion

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It’s a crazy world out there on supermarket shelves and restaurant menus. Plant-based brands are aiming for more differentiation while consumers are calling for ever more information about the food they eat.

The tricky part? Answering that call without making consumers so confused that they throw up their hands and default to familiar choices.

It’s time to change the paradigm of confusion that has so long dominated the marketing conversation surrounding food. There’s a need for clear, easily understandable information at the ...

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7 Things Plant-Based Brands Can Learn from Captain Vegetable [CASE STUDY]

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The plant-based movement could learn a thing or two from this classic Sesame Street “hero.”

If you’re of the older millennial generation, you probably remember a certain classic Sesame Street skit featuring an unusual superhero. He emerges, we’re told, from “his secret garden somewhere in New Jersey.” He has a theme song. He wears a costume (with a cape). And, like Superman, he has his own logo emblazoned across his chest.

He also happens to be Keep Reading →

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Conquering the Kitchen: Best Bean Cooking Techniques

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Nutritious Plant-Based Protein at a Fraction of the Cost

Looking for an inexpensive, healthy way to get more protein your diet? Beans are the key!

Beans (and lentils) are the star players when it comes to plant-based protein. And if you learn to cook dried beans instead of relying on canned, you can save a ton of money. For example, a can of organic, no-salt added beans at my local co-op is $2.49 and yields about 1 3/4 cups ...

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Conquering the Plant-Based Kitchen: Cooking Whole Grains

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Reaping the Benefits of Whole Grains Every Day

Whole grains are a staple of plant-based diets, but if you’ve ever wound up with a pan full of gummy rice, you know cooking them the right way is essential if you actually want to enjoy what you’re eating.

No worries, we’ve all been there! (Ask me about my adventures with buckwheat, for example…) Fortunately, cooking whole grains isn’t hard once you know the right amount of water to use, the optimal length of ...

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Where Does Plant-Based Protein Come From?

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Myths, Truths & Where to Get It

“But…where will I get my protein?”

It’s still one of the most common questions asked about plant-based diets. If you’re already plant-based, people want to know where your protein comes from. If you’re considering a plant-based diet, you might be wondering which foods to eat for protein and whether you can get enough after making the switch.

Despite projections that the worldwide plant-based protein market will be valued at over $10 billion by ...

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Won’t a High-Carb Plant-Based Diet Make Me Fat?

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The Truth About Whole Carbs vs. Refined Carbs

There’s a lot of debate out there about high-carb vs. low-carb diets and the potential benefits of one over the other, and it’s led to an equally large amount of confusion over whether carbohydrates, or “carbs,” are good or bad for you. This post isn’t meant to settle that debate but rather to shed some light on one of the main points of this confusion: the difference between whole and refined carbs.

At 4 ...

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“Meaty” Plant-Based Options for Picky Kids (and Husbands!)

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Make Meatless Meals Appealing for the Whole Family

Do any of these sound familiar?

  • “I’m not giving up meat.”
  • “I hate vegetables.”
  • “I’ve always eaten this way and I’m fine.”
  • “Why are we eating this rabbit food?”

They’re all common objections when one person in a household goes plant-based and the others aren’t quite there yet. Feeding a family that’s reluctant to embrace a meatless lifestyle can be a challenge, especially if you’re just starting out on the plant-based journey yourself.

If you’re worried a plant-based family ...

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