Food-related posts, with or without recipes.

12 Things I’ve Learned from Being Plant Based for 12 Years

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August 2021 is my 12-year “veg-versary.”

It’s been an interesting journey.

I first dipped my toes in the veg-curious waters as a teenager who thought going vegan would be a great way to lose weight—because we all hear vegans are thinner, right?

(We won’t go into what a silly reason that was, since I wasn’t overweight…)

That lasted about two weeks before I decided it was too hard and defaulted to a rather clueless form of vegetarianism. I had no idea what vegetarians really ...

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Food Addictions: The Hidden Danger of Leading with Taste

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This post may be triggering to people suffering from eating disorders or food addiction.

Taste. It’s touted as the #1 way to drive fast adoption of new plant-based products, the holy grail of the alternative protein movement.

But taste can have a dark side. Or, rather, its nearly ubiquitous sidekick: craving. 🤤

There’s little question that leading with taste can drive purchases, giving plant-based brands the chance to recruit repeat customers. The problem could lie in just how closely some alt proteins are ...

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Appetite: The Downfall of the Alt Protein Movement?

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People like meat. 🥩

In some ways, this statement can sum up the entire reason for the alternative protein movement’s existence.

But what if that very assumption—that “narrative,” as Seth Godin would call it—is a dangerous trap that has the potential to undermine the industry instead of moving it forward?

What if offering meat alternatives isn’t the solution to a broken food system, poor human health and the environmental crisis? What if continuing to satisfy the human appetite for meat by replacing it ...

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Should Consumers Look to Big Food for Healthier Choices?

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Big Food takes a lot of heat when it comes to consumer health. And no wonder: Books like Michael Moss’ Salt, Sugar, Fat and Melanie Warner’s Pandora’s Lunchbox have pulled back the curtain to reveal the dirty little secrets of how the processed food industry has insinuated it self into the lives of consumers around the world—and how that power has affected global wellbeing.

It’s true that many food manufacturers have tweaked their formulations for maximum craveability (how many people can ...

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5 Plant-Based Messaging Tips to Reach (and Recruit) More Consumers

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There’s a lot of talk in the plant-based space about messaging.

What’s working? What isn’t? Why or why not?

And, perhaps most importantly—how can we get more consumers on board with plant-based products and the plant-based lifestyle as a whole? 🌿

If you ask consumers, they would say: Bring on the health! Healthier products make for healthier lifestyles, which is the number one reason why people choose plant-based products.

But there’s a disconnect.

As much as people say they want to eat healthier, what they ...

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