Food-related posts, with or without recipes.

Appetite: The Downfall of the Alt Protein Movement?

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People like meat. 🥩

In some ways, this statement can sum up the entire reason for the alternative protein movement’s existence.

But what if that very assumption—that “narrative,” as Seth Godin would call it—is a dangerous trap that has the potential to undermine the industry instead of moving it forward?

What if offering meat alternatives isn’t the solution to a broken food system, poor human health and the environmental crisis? What if continuing to satisfy the human appetite for meat by replacing it ...

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Should Consumers Look to Big Food for Healthier Choices?

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Big Food takes a lot of heat when it comes to consumer health. And no wonder: Books like Michael Moss’ Salt, Sugar, Fat and Melanie Warner’s Pandora’s Lunchbox have pulled back the curtain to reveal the dirty little secrets of how the processed food industry has insinuated it self into the lives of consumers around the world—and how that power has affected global wellbeing.

It’s true that many food manufacturers have tweaked their formulations for maximum craveability (how many people can ...

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5 Plant-Based Messaging Tips to Reach (and Recruit) More Consumers

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There’s a lot of talk in the plant-based space about messaging.

What’s working? What isn’t? Why or why not?

And, perhaps most importantly—how can we get more consumers on board with plant-based products and the plant-based lifestyle as a whole? 🌿

If you ask consumers, they would say: Bring on the health! Healthier products make for healthier lifestyles, which is the number one reason why people choose plant-based products.

But there’s a disconnect.

As much as people say they want to eat healthier, what they ...

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Carbon Concerns or Confused Consumers? 🌎

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Let’s take a look at carbon. ♻ Carbon footprints, carbon neutrality, carbon negative operations. Sustainability. Each one relates to the other, and all of them are hot topics in the food space.

But the question is, are consumers demanding more sustainable products because they understand what these terms mean and the impact such changes have on the environment? Or do their demands stem from the industry’s continued repetition of the issues’ vast importance? 🤔

And, regardless of the answers, what’s the best ...

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Can Flexitarians Save the World?

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Good Monday, fellow nerds! Call me crazy but I’ve recently joined the weird and wonderful world of Clubhouse. 🏚 Worth it? I haven’t quite figured that out yet. But I have been listening in on some interesting conversations.

One thing that continues to come up over and over is messaging. How are we to talk about plant-based food? 🌿 How can brands best position their companies to reach the widest market? Where do we have to focus most right now to ...

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Let’s Talk About Alt Protein and Appetites 🍴

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Good Monday, fellow nerds! It’s been quite the week in the plant-based news space, with one of the major highlights being the amount of money investors continue to pour into alt protein. 🤑🤑

Part of me is excited to see the movement growing, but another part is feeling increasing concern over what seems to be a single-minded fixation on one perceived solution to the complex problems within our food system.

So today, we are taking a look at the financial side of ...

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Plant-Based vs. Whole-Food Plant-Based: It’s a Plant Protein Smackdown 🥊

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Good Monday, fellow nerds! ❄ It’s a typical February day here in the Northeast as we welcome another round of snow (and sleet, and freezing rain). But while it’s cold outside, the discussion around plant-based eating remains hot! 🔥

…Yes, that was the best I could come up with. 🤣

Curious about the plant-based space? Drop your email below to get The Modern Health Nerd in your inbox. (The introductions aren’t this terrible every week—promise! )👇🏻👇🏻

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