GreenGut Weekly Find 7/24: Crisp!

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Food waste is a huge deal. And I mean huge β€” about 1/3 of all food produced for people globally is wasted every year. In the U.S. alone, 30% to 40% of food is lost or wasted somewhere along the supply chain or at the consumer level, amounting to around 80 billion pounds of food getting chucked per year.

Ouch! 😫

Why is this happening? There are a lot of reasons, but one of them is a lack of data. Supply chains are notorious for low visibility and poor communication, πŸ“ž and data errors anywhere along the line can translate into significant losses.

That’s what the Crisp data platform aims to fix! πŸ“Š

Crisp provides a cloud-based solution for suppliers, retailers, brokers and distributors across verticals (think baked goods, 🍞 produce, πŸ₯¦ beverages πŸ₯€β€¦). The platform delivers real-time data that makes it easier to:

  • Track trends

  • Anticipate demand

  • Monitor inventory

  • Understand consumer behaviors

  • Make smarter purchasing decisions

It sounds like a lot of technical nerdity β€” and it is! Crisp is delivering just the sort of technology necessary to get the food supply chain under control and reduce waste. By giving retailers insights into current sales patterns and upcoming demand, the platform facilitates better communication along the supply chain to streamline ordering and distribution.

The result? Shelves get stocked with what consumers actually want to purchase at any given time, and less food is wasted.

I call this a win for beneficial use of Big Data. πŸ’»πŸ“ˆ How do you see platforms like Crisp fitting into the fight against food waste?


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