Grow your business with actionable, educational content.

GreenGut Wellness creates customized, targeted content strategies to help innovative health and nutrition brands reach more customers — and make a lasting impact on the world.

Discover how an educational approach can transform your content strategy.

“I would highly recommend [GreenGut Wellness] to any business looking to ramp up their content marketing strategy.” — Matt

Why Invest in Educational Content?

Engage Like-Minded Prospects

You believe in what you do. You’re looking for customers who share your vision.

Using a targeted content strategy, GreenGut connects your company with people who want to support your mission.

Build Trust

Customers want real, accurate answers to their questions, not clickbait and hype.

GreenGut communicates your unique industry knowledge through content that positions your company as a source for expert information.

Drive Sales Through Education

Focusing on useful content creates customer relationships with long-term benefits.

GreenGut works with your business, creating content that teaches and guides to solve problems for your target audience.

Get started with a customized educational content strategy

The Power of Educational Content Marketing

find the right audienceUnderstand your audience

Defining your target market and setting goals sets you up for content marketing success.

Through a series of one-on-one sessions, you’ll discover who your customers are and how they make buying decisions so that you can reach the right people with your products and services — and make a positive impact on their lives.

analyze resultsGet eyes on your brand

Content optimized for the keywords your customers are searching for builds brand awareness and recognition.

Performance analysis digs deeper into how and where prospects engage with your content to help you put a laser focus on your strategy.

You’ll know exactly where to spend time and money — instead of wasting resources on irrelevant or unhelpful content that doesn’t convert.

social media connectionsBuild your online presence

Get established on the social media channels where your customers spend most of their time to start the one-on-one conversations that turn prospects into brand advocates.

Cross-publishing articles to other platforms expands your reach beyond your website to increase visibility in organic search.

Looking to leverage leads you already have? Email campaigns deliver your content directly to customers’ inboxes — where it can’t get buried by changing search or social media algorithms.

thought leadership connectionsChange lives through thought leadership

Great content is about more than sales. Your prospects are looking for useful, accurate information they can apply to their daily lives whether or not they’re ready to buy. Refine and expand your content strategy over time with new elements to give them more of the information they want and answer their most pressing questions.

Guiding customers through the decision-making process with content they can act on sets you apart from companies that always go for the hard sell and delivers a better customer experience — which translates into more conversions and a wider reach through word-of-mouth marketing.

Meet the Team

Hi! I’m Theresa “Sam” Houghton, your personal content strategist.

I’m a writer, trained health coach and the “chief nerd” at GreenGut Wellness.

My #1 goal? Help you help the people or businesses you serve. Every content strategy I build is based on your company’s mission and targeted at the well-being of your customers.

Your business has more to offer than just products or services; you have expertise. You have knowledge. You have something that can actually change lives — or even the world — for the better. And developing a targeted educational content strategy is one of the best ways to accomplish that goal.

That’s where I come in! Over the past 10 years, I’ve written thousands of articles for businesses just like yours. I’ve worked on subjects as diverse as plant-based nutrition, fitness, business finance, cybersecurity and small business technology — but I love researching and learning, which gives me flexibility to create content around a wide variety of topics.

Finding all the unique and nerdy details of a subject is fun for me, and there’s nothing I like more than watching research come together into a cohesive whole. This forms the basis for the strategic side of content marketing. From setting initial goals to deploying content, it’s all about the thrill of learning, the fascination with detail and the fun of the whole process.

I’m ready to work with you to help your customers — and turn your company into a resource that not only draws people back but also makes an impact on how they think and live.

Theresa "Sam" Houghton, health coach

What People Are Saying

what people are saying about GreenGut Wellness
  • Theresa is reliable, punctual, and an excellent writer. She carefully researches each topic assigned to her and writes with expert-level authority. She adheres to deadlines, and often submits content early. I would highly recommend her to any business looking to ramp up their content marketing strategy.–Matt, National Business Capital & Services

  • Theresa’s attention to detail and timely completion of complex operations is second to none. I highly recommend her.–Hal, The Classic Preservation Coalition

  • GreenGut Wellness is a true gem! Theresa is knowledgeable and takes time to relate to her clients with compassion and thoroughly assess their needs.–Sarah

  • I appreciated her not just telling me what to do but teaching me and providing me with information and tools I could use well after the sessions ended to keep going strong with the life changes I was making.–Allona

Testimonials refer to both current content creation and prior health coaching services.

Start building an educational content strategy that converts