Discover how a novel content strategy can transform your content marketing outcomes.

GreenGut Wellness helps innovative companies streamline their content strategies into cohesive stories that increase visibility, capture attention and make a lasting impact.

Start growing your business today with this novel approach.

“I would highly recommend [GreenGut Wellness] to any business looking to ramp up their content marketing strategy.” — Matt

The Power of a Novel Content Strategy

find the right audienceUnderstand your audience

If content marketing is a novel, your customers are the characters. Gaining insight into their unique mindsets, personalities and beliefs sets you up for content marketing success.

Discover who your customers are and how they make buying decisions so that you can reach the right people with your products and services — and make a positive impact on their lives.

social media connectionsCapture attention to increase conversions

Prospects enter your marketing funnel at the first point of contact — and you want to keep them moving along to become customers.

They’re now part of your content strategy’s plot.

Targeted, optimized content builds brand awareness and recognition. Performance analysis puts a laser focus on your approach by digging deeper into how and where prospects engage. No more wasting resources on irrelevant or unhelpful content that doesn’t convert.

business owner and customer shaking hands

Turn prospects into customers

As they move through your marketing funnel, prospects progress along the buyer’s journey. The steps they take form the supporting subplot in your novel content strategy.

Guiding customers through this decision-making process with actionable content delivers a better customer experience and sets you apart from companies going for the hard sell.

The result? More conversions — plus a wider reach through word-of-mouth marketing. (Which is free!)

dialog bubblesCreate Lasting Connections

Engaging with prospects deepens connections and moves them along the marketing funnel. And, like the dialogue in a novel, it teaches you more about how they think and live.

Publishing insightful articles across multiple platforms, getting active on social media and building an email list enables ongoing conversations that continue to build trust.

customers in a circle

Change lives through thought leadership

Great content is about more than sales. Your prospects are looking for useful, accurate information they can apply to their daily lives whether or not they’re ready to buy.

Your company’s unique, consistent message is the cohesive theme that holds your novel content strategy together.

Refine and expand your strategy over time to answer your prospects’ most pressing questions and continue giving your audience the information they want.

Why Take a Novel Approach to Content?

Engage with Customers Who Share Your Vision

Using a targeted content strategy, GreenGut crafts a story that resonates with people who want to support your mission.

Build Trust and Thought Leadership

GreenGut positions your company as a source for expert information with content that communicates your unique industry knowledge.

Drive Sales Through Education

GreenGut works with your business to identify your target audience and execute a content strategy that creates long-term customer relationships.

Start creating your novel content strategy 📖

Meet the Chief Nerd

Hi! I’m Theresa “Sam” Houghton, your personal content strategist.

Good content strategy is a novel concept. Literally.

You have your customers (characters). Your marketing funnel (plot). Your marketing message (theme). And that’s just the beginning.

There are a lot of moving parts. And it’s a ton of work. But, just like the greatest novels, a good content strategy doesn’t come together without planning, dedication and ongoing improvements.

That’s what I help you do.

I’m a content strategist, marketer, trained health coach and self-proclaimed nerd. And I just so happen to have experience writing novels, too.

Finding the unique and nerdy details of a subject is fun for me, and there’s nothing I like more than watching all the pieces together into a cohesive whole.

Just like a good story.

I’m ready to work with you to help your customers — and turn your company into a resource that not only draws people back but also makes an impact on how they think and live.

Theresa "Sam" Houghton, health coach

Education & Certification

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What People Are Saying

  • Theresa is reliable, punctual, and an excellent writer. She carefully researches each topic assigned to her and writes with expert-level authority. She adheres to deadlines, and often submits content early. I would highly recommend her to any business looking to ramp up their content marketing strategy.–Matt, National Business Capital & Services

  • Theresa’s attention to detail and timely completion of complex operations is second to none. I highly recommend her.–Hal, The Classic Preservation Coalition

  • GreenGut Wellness is a true gem! Theresa is knowledgeable and takes time to relate to her clients with compassion and thoroughly assess their needs.–Sarah

  • I appreciated her not just telling me what to do but teaching me and providing me with information and tools I could use well after the sessions ended to keep going strong with the life changes I was making.–Allona

Testimonials refer to both current content creation and prior health coaching services.

Start building a novel content strategy that converts