Appetite: The Downfall of the Alt Protein Movement?

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People like meat. 🥩

In some ways, this statement can sum up the entire reason for the alternative protein movement’s existence.

But what if that very assumption—that “narrative,” as Seth Godin would call it—is a dangerous trap that has the potential to undermine the industry instead of moving it forward?

What if offering meat alternatives isn’t the solution to a broken food system, poor human health and the environmental crisis? What if continuing to satisfy the human appetite for meat by replacing it ...

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FoodHack: Making the Foodtech Space More Accessible

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The Modern Health Nerd Podcast, Episode #23

What’s one of the plant-based movement’s biggest barriers to growth? Arman Anaturk would argue it’s consumer education. (Although people need to give startups a break, too!)

In this episode, we discuss:

  • How FoodHack is helpin
    g startup founders make connections in the foodtech space
  • The origins of FoodHack, its mission and how the platform has adapted during the pandemic
  • The biggest struggles for startups trying to position and scale in the plant-based space
  • The role of big brands in ...
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Should Consumers Look to Big Food for Healthier Choices?

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Big Food takes a lot of heat when it comes to consumer health. And no wonder: Books like Michael Moss’ Salt, Sugar, Fat and Melanie Warner’s Pandora’s Lunchbox have pulled back the curtain to reveal the dirty little secrets of how the processed food industry has insinuated it self into the lives of consumers around the world—and how that power has affected global wellbeing.

It’s true that many food manufacturers have tweaked their formulations for maximum craveability (how many people can ...

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Plantcraft: Educating Consumers to Empower Better Food Decisions

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The Modern Health Nerd Podcast, Episode #22

How can plant-based meat address the dual challenge of protein over-consumption and a serious lack of fiber in Western countries? Kati Ohens’ approach to product formulation at Plantcraft may have the answer.

In this episode, we discuss:

  • How shopping environments influence consumer habits and perpetuate problems in the food system
  • What plant-based meat needs to offer beyond good taste
  • The potential impact of consumer education from plant-based brands and organizations
  • Why unity is important in the vegan and plant-based ...
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5 Plant-Based Messaging Tips to Reach (and Recruit) More Consumers

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There’s a lot of talk in the plant-based space about messaging.

What’s working? What isn’t? Why or why not?

And, perhaps most importantly—how can we get more consumers on board with plant-based products and the plant-based lifestyle as a whole? 🌿

If you ask consumers, they would say: Bring on the health! Healthier products make for healthier lifestyles, which is the number one reason why people choose plant-based products.

But there’s a disconnect.

As much as people say they want to eat healthier, what they ...

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Supplant Foods: Making Functional Ingredients for Better Plant-Based Products

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The Modern Health Nerd Podcast, Episode #21

Can functional flours solve the challenges of taste and texture in plant-based food formulations? Chirag Sabunani of Supplant Foods is on a mission to make it happen.

Many alternative protein products rely on plant protein isolates and a number of additional ingredients to achieve tastes and textures similar to meat, but Supplant is taking a different approach. Through a minimal-waste process, they’re producing functional chickpea flour that’s flavorless, versatile and affordable.

In this episode, we dig ...

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Carbon Concerns or Confused Consumers? 🌎

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Let’s take a look at carbon. ♻ Carbon footprints, carbon neutrality, carbon negative operations. Sustainability. Each one relates to the other, and all of them are hot topics in the food space.

But the question is, are consumers demanding more sustainable products because they understand what these terms mean and the impact such changes have on the environment? Or do their demands stem from the industry’s continued repetition of the issues’ vast importance? 🤔

And, regardless of the answers, what’s the best ...

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