Consumer choice, not product advertising or even the future of the plant-based movement, is the biggest issue with EU Amendment 171

Brands have the opportunity to fix the disconnect between purchasing habits and consumer education 🌱

It's time for the plant-based movement to clear up confusion and open the way for consumers to make educated, smart product choices

Plant-based dairy 🧀🥛 dominates amidst the movement's global expansion

How Chicago-based alt protein innovator Nature's Fynd is using a tiny fungal powerhouse to change the alt protein game [GreenGut Weekly Find 12/18]

Treeline takes nut-based cheeses to a new level with an artisanal, sustainable approach [GreenGut Weekly Find 12/11]

Millennials and Gen Z are saying "tastier alternatives, please!" while farming tech is busy turning space into a place for root crops.

Can happiness and healthy eating coexist? Mark Samuel's answer is an emphatic YES. Mark is the founder and CEO of IWON Organics, a health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins like peas, beans and brown rice. He asserts that we've strayed from the healthy relationship we're meant to have […]

Wouldn't it be great to have access to fresh, homegrown produce all year long? No worrying about what got sprayed on it, how long ago it was harvested or how far it traveled. No wasted resources, no nutrient loss -- just fresh taste. Hank Adams and the team at Rise Gardens is making that dream […]

How much wax have you eaten today? Vicente Traviesa of PolyNatural is working to make sure you can confidently answer, "None!" The sad (and kind of gross) truth of the matter is that much of our conventional produce is coated in things we don't want to eat, including synthetic waxes. It gives fruit that shiny […]

Where will the next novel plant-based ingredient come from? The Leaf Protein Company is betting on Pereskia. The Australian company is on a mission to "unlock Earth's most abundant and sustainable source of proteins: green leaves." Using a combination of tradition, science and tech, they're leveraging Pereskia's high protein content and nutrient concentration to create […]

News flash: The plant-based space is living in a bubble! How can we reach everyone "outside" who's looking for real, actionable information on how to be healthier? According to Chuck Carroll, it's time to simplify consumer education. As the host of The Exam Room podcast, Chuck has interviewed some of the biggest names in the […]