Appetite: The Downfall of the Alt Protein Movement?

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People like meat. 🥩

In some ways, this statement can sum up the entire reason for the alternative protein movement’s existence.

But what if that very assumption—that “narrative,” as Seth Godin would call it—is a dangerous trap that has the potential to undermine the industry instead of moving it forward?

What if offering meat alternatives isn’t the solution to a broken food system, poor human health and the environmental crisis? What if continuing to satisfy the human appetite for meat by replacing it ...

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Carbon Concerns or Confused Consumers? 🌎

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Let’s take a look at carbon. ♻ Carbon footprints, carbon neutrality, carbon negative operations. Sustainability. Each one relates to the other, and all of them are hot topics in the food space.

But the question is, are consumers demanding more sustainable products because they understand what these terms mean and the impact such changes have on the environment? Or do their demands stem from the industry’s continued repetition of the issues’ vast importance? 🤔

And, regardless of the answers, what’s the best ...

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