5 Plant-Based Messaging Tips to Clarify Consumer Confusion

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It’s a crazy world out there on supermarket shelves and restaurant menus. Plant-based brands are aiming for more differentiation while consumers are calling for ever more information about the food they eat.

The tricky part? Answering that call without making consumers so confused that they throw up their hands and default to familiar choices.

It’s time to change the paradigm of confusion that has so long dominated the marketing conversation surrounding food. There’s a need for clear, easily understandable information at the ...

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Appetite: The Downfall of the Alt Protein Movement?

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People like meat. 🥩

In some ways, this statement can sum up the entire reason for the alternative protein movement’s existence.

But what if that very assumption—that “narrative,” as Seth Godin would call it—is a dangerous trap that has the potential to undermine the industry instead of moving it forward?

What if offering meat alternatives isn’t the solution to a broken food system, poor human health and the environmental crisis? What if continuing to satisfy the human appetite for meat by replacing it ...

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Carbon Concerns or Confused Consumers? 🌎

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Let’s take a look at carbon. ♻ Carbon footprints, carbon neutrality, carbon negative operations. Sustainability. Each one relates to the other, and all of them are hot topics in the food space.

But the question is, are consumers demanding more sustainable products because they understand what these terms mean and the impact such changes have on the environment? Or do their demands stem from the industry’s continued repetition of the issues’ vast importance? 🤔

And, regardless of the answers, what’s the best ...

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Actual Veggies: Pioneering the “Plant-Only” Food Category

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The Modern Health Nerd Podcast, Episode #6

In a market full of “meaty” plant-based protein alternatives, where do you turn if you want something made from actual vegetables?

Why, Actual Veggies, of course!

Co-founders Jason Rosenbaum and Hailey Swartz are pioneering a category for all those who want fresh, delicious (and, incidentally, really colorful) burgers that can be a daily part of a healthy diet. It’s not just plant-based…it’s plant-only.

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Follow Actual Veggies

(Warning: Their IG feel ...

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