7 Things Plant-Based Brands Can Learn from Captain Vegetable [CASE STUDY]

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The plant-based movement could learn a thing or two from this classic Sesame Street “hero.”

If you’re of the older millennial generation, you probably remember a certain classic Sesame Street skit featuring an unusual superhero. He emerges, we’re told, from “his secret garden somewhere in New Jersey.” He has a theme song. He wears a costume (with a cape). And, like Superman, he has his own logo emblazoned across his chest.

He also happens to be Keep Reading →

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