Appetite: The Downfall of the Alt Protein Movement?

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People like meat. 🥩

In some ways, this statement can sum up the entire reason for the alternative protein movement’s existence.

But what if that very assumption—that “narrative,” as Seth Godin would call it—is a dangerous trap that has the potential to undermine the industry instead of moving it forward?

What if offering meat alternatives isn’t the solution to a broken food system, poor human health and the environmental crisis? What if continuing to satisfy the human appetite for meat by replacing it ...

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Where Does Plant-Based Protein Come From?

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Myths, Truths & Where to Get It

“But…where will I get my protein?”

It’s still one of the most common questions asked about plant-based diets. If you’re already plant-based, people want to know where your protein comes from. If you’re considering a plant-based diet, you might be wondering which foods to eat for protein and whether you can get enough after making the switch.

Despite projections that the worldwide plant-based protein market will be valued at over $10 billion by ...

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