Nerdy Portfolio

Inaugural issue of the Foster Collective's online publication

Detailing where internet writing has been, where it is now, and where it will go in the future

My take: the future of internet media will be more connected, human, and story-driven like the days when personal blogging was at its height

Deep dive into the science

SEO best practices

51 scientific references

Strategic linking to client's other content

Provided opportunity to naturally feature client's products

Deep dive into the science

SEO best practices

70 scientific references linked in the post

Internal linking to client's other content

Deep dive into the science

SEO best practices

97 scientific references linked in the post

Internal linking to client's other content

1:1 calls to get details of full story

Refined and streamlined the story for the website

Helped refine the brand voice (happy side benefit)

Updated existing marketing booklet

Worked with founder on a mini "white paper" that became a full-color marketing booklet

1:1 calls with co-founders to create psychographic-based customer personas and customer journey stage descriptions

Brainstormed and ideated key content buckets for future content marketing

Keyword research

Reviewed client personas

Chose topic based on ideal client & what they knew about their audience

Worked together with design team to create optimal layout

Worked with social media manager to brainstorm distribution

Keyword research to identify core topic of interest to brand audience

Focused on clarifying the difference between whole and processed foods, a topic that causes a lot of consumer confusionStrategic interal linking to client's products as a healthy alternative to ultra-processed foods

Worked with social media manager to brainstorm distribution

Worked with client's SEO agency for keywords & best practices

Worked with client to achieve desired angle and tone based on their goals

Deep dive into science for accuracy and balanced approach

Post reached page 1 of Google in ~4 months

Searched Superpath Slack community for a question relevant to the blog's audience

Used community-sourced answers from the Slack conversation to inform and outline the post

Included quotes for authority

Drew on personal experience as a freelancer

Work with the marketing manager to brainstorm topics based on keywords and audience

Draw on health coaching background and personal experience for topics

Occasionally source quotes from third parties to add authority

Worked with marketing and editorial contacts to brainstorm topics based on trends and audience questions

Monthly contributor for 5 years

Covered topics including health and disease, plant-based nutrition, sustainability, and plant-based diet transition tips.

‍