Nerdy Portfolio

Blog posts, thought leadership, marketing materials, and more

Here's where you can get a look at my nerdy collaborations with clients.

And these are indeed collaborationsβ€”every piece of content I produce is a partnership, not a solo effort. You won't find me disappearing after we have a kickoff call or you send me a brief and only reemerging when the content is done. I stay in touch throughout the process to make sure we're on the same page so that I can deliver you the content you want with the quality you expect.

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Exciting selections

Past and present, these projects represent the best of my work (and the things that really make me nerd out!)

Guide

Reishi Mushroom Guide

4,000+ word ultimate guide

Deep dive into the science

SEO best practices

51 scientific references

Strategic linking to client's other content

Provided opportunity to naturally feature client's products

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Guide

Chaga Mushroom Guide

7,000+ word ultimate guide

Deep dive into the science

SEO best practices

70 scientific references linked in the post

Internal linking to client's other content

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Guide

Turkey Tail Mushroom Guide

6,500+ word ultimate guide

Deep dive into the science

SEO best practices

97 scientific references linked in the post

Internal linking to client's other content

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Marketing copy

Brand Story for a Vegan Cheese Brand

Summarized brand and founder back story

1:1 calls to get details of full story

Refined and streamlined the story for the website

Helped refine the brand voice (happy side benefit)

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Marketing copy

Marketing Copy for a Vegan Cheese Brand

Text for plant-based cheese marketing materials

Updated existing marketing booklet

Worked with founder on a mini "white paper" that became a full-color marketing booklet

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Customer Personas and Content Planning for a Probiotic Drink Company

Customer personas and journey, starter topics for content clusters

1:1 calls with co-founders to create psychographic-based customer personas and customer journey stage descriptions

Brainstormed and ideated key content buckets for future content marketing

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Blog post

Blog Launch

Inaugural blog post for a vegan jerky company

Keyword research

Reviewed client personas

Chose topic based on ideal client & what they knew about their audience

Worked together with design team to create optimal layout

Worked with social media manager to brainstorm distribution

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Blog post

Plant-Based Blog Post

Health-focused plant-based blog post

Keyword research to identify core topic of interest to brand audience

Focused on clarifying the difference between whole and processed foods, a topic that causes a lot of consumer confusionStrategic interal linking to client's products as a healthy alternative to ultra-processed foods

Worked with social media manager to brainstorm distribution

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Thought leadership

Thought Leadership Post

Blog post for thought leadership on a key industry concern

Worked with client's SEO agency for keywords & best practices

Worked with client to achieve desired angle and tone based on their goals

Deep dive into science for accuracy and balanced approach

Post reached page 1 of Google in ~4 months

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Blog post

Guest Post for a Content Marketing Blog

Guest post to help new freelancers find work

Searched Superpath Slack community for a question relevant to the blog's audience

Used community-sourced answers from the Slack conversation to inform and outline the post

Included quotes for authority

Drew on personal experience as a freelancer

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Blog post

Health and Nutrition Blogs for an eCommerce Wellness Retailer

Monthly blog posts covering health and nutrition topics ranging from probiotics to plant-based diets

Work with the marketing manager to brainstorm topics based on keywords and audience

Draw on health coaching background and personal experience for topics

Occasionally source quotes from third parties to add authority

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Blog post

Plant-Based Health Blogs for a Nonprofit Nutrition Organization

Blog posts on various aspects of plant-based health, eating, and living

Worked with marketing and editorial contacts to brainstorm topics based on trends and audience questions

Monthly contributor for 5 years

Covered topics including health and disease, plant-based nutrition, sustainability, and plant-based diet transition tips.

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