Nerdy Portfolio

Health and wellness blog articles, thought leadership, and more.

(plus some internet commentary 💻)

Here's where you can get a look at my nerdy collaborations with clients.

And these are indeed collaborations—my writing process is a partnership, not a solo effort. You won't find me disappearing after our kickoff call and re-emerging only when the writing is done. I stay in touch throughout the process to ensure I deliver high-quality, relevant content for your health and wellness business.

health and wellness writer theresa sam houghton

Business collaborations

Past and present, these projects represent the best of my work for health and wellness clients (and some food companies, too!)

Ultimate Guides

For a functional mushroom company
⮞ Produced a total of five in-depth guides, 4,000 to 7,000 words each
⮞ Followed SEO best practices for keyword placement and internal linking
⮞ Included 50+ scientific references in each guide

Blog Posts

For a functional mushroom company
⮞ Wrote a total of 18 standard blog posts (~1,000 to 1,500 words)
⮞ Covered evergreen and trending topics
⮞ Followed SEO best practices
⮞ Backed each post with relevant scientific references

Blog Launch

For a vegan jerky company
⮞ Performed initial keyword research
⮞ Reviewed the brand's customer personas
⮞ Chose topics based on client's knowledge of their audience
⮞ Worked with client's design team to create optimal layout
⮞ Worked with client's social media manager to brainstorm distribution
⮞ Created three science-backed posts for the blog launch

Blog Article

For an alternative protein company
⮞ Worked closely with internal content team to develop and write the article
⮞ Followed page plan, keyword recommendations, and brand voice guidelines
⮞ Responded to collaborative edit requests

Thought Leadership

For an allergy-friendly oat cup company
⮞ Worked with client's SEO agency on keywords and best practices
⮞ Worked with client to achieve desired angle and tone based on their goals
⮞ Did a deep dive into science for accuracy and objectivity
⮞ Post reached page 1 of Google in about four months
⮞ Worked with the brand co-founder to produce a follow-up blog post


For blogs across industries
⮞ SEO article writing, blog posts, how-to guides, thought leadership, and other web content
⮞ Followed keyword and length requirements
⮞ Over 6,000 articles written

⮞ Industries included business technology, home furnishings, cybersecurity, SaaS, online identity management, fitness, SEO, small business, finance/fintech, website design, and Google and SERPs

Health and wellness writing

Contributions to health and food blogs, plus a self-published ebook

Bublup Blog

Product tester, content producer, and blog contributor

Kindle Ebook

⭐ Rated 5 stars from two enthusiastic reviewers on Amazon

🎥 Featured on Chef AJ LIVE

🔬 Backed by 100+ scientific references

Writing about writing

Work beyond the health and wellness niche

Superpath Blog

Content marketing community

Foster Presents

Human-powered writing and editing collective

Personal Writing

My Substack publication
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