The Modern Health Nerd is here to help your plant-based, functional or better-for-you brand save time on marketing using targeted messaging that resonates with your customers.
You have a great product.
You know it solves a real need.
So, you create content to grab attention, but you don't get the engagement you're looking for. The sales you expect don't materialize.
It's a classic case of putting the cart before the horse. You can't make content your customers like if you don't know who your customers are, how they think or why they they choose products like yours.
It's about more than creating personas. Your brand needs to show up in front of the customers most likely to benefit from –– and therefore buy –– your products.
Find their communities. Follow their favorite hashtags. Learn how they talk.
Then you can make content that hits the mark. 🎯
Work one-on-one with Sam, the Modern Health Nerd's Chief Nerd (that's me!) to create detailed customer personas, trace your customers' mental purchasing journey and identify relevant topics for your content.
We'll do all our strategy work in a collaborative Notion dashboard customized for your brand that you can access at any time.
Each week, we'll meet to share updates and discuss any questions you may have while I handle long-form content creation in the background between sessions.
When you're clear on why your company exists, it's easier to find the people who vibe with your mission.
Going where your customers actually hang out means no more time (or money) wasted on trying to target theoretical, bland avatars.
Use what you learn to create content that gets engagement, builds trust and drives sales on every platform.
Go beyond content to build communities that support your brand and have the power to become a movement that makes a positive impact on the world.
What started as a journey to better health turned into a passion for sharing actionable, life-changing information. In 2009, I went plant-based; in 2014, I became a health coach. All the while, I was writing content to pay the bills.
But I’ve always been a writer. Since I was a kid, I’ve been crafting stories and writing informative reports. I’ve been hunting down all the news that is the news and digging into characters’ psyches because I love to explore.
And I spend the vast majority of my time hanging around with your target audience. I hear them talk, understand how they think and know the challenges they face.
Put it all together, and what do you get? The perfect recipe for helping health-focused CPG and DTC companies (like yours!) understand customers, create targeted messaging and stop wasting time on content that doesn't get engagement.
It’s my nerdy pleasure to unlock the secrets in your customers' heads and use them to help you succeed. Looking forward to nerding out with you!