Hi! 👋🏻 I'm Theresa "Sam" Houghton.
As Chief Nerd at the Modern Health Nerd, I write health and wellness content that helps health coaches, fitness professionals, and brands empower their customers to eat better, move more, and live healthier lives.
Turn your blog into a resource that helps customers reach their health and wellness goals.
100% human written. No AI, ever. 🙅🏻
Go belong blogging to provide in-depth lifestyle support with custom ebook writing services. 📖Learn More
Support customers' health goals (and grow your email list) with actionable, educational lead magnets like checklists and worksheets. 📝Learn More
Engage health and wellness clients across your community with workbooks and journals that supplement your programs.Learn More
Sam has been amazing to work with. She has been involved in content creation and strategy for FreshCap, primarily around producing in-depth guides on our medicinal mushrooms.
It's pretty rare to find someone that is willing to put in such a high level of care and integrity into their work. Honest, organized, smart, and not afraid to take on tough challenges.
Thanks for everything that you do!
We loved working with Sam on content marketing. She did an incredible job with creating very thought out blog posts that were tailored specifically to add as much value as possible to the reader while maximizing SEO searchability.
Sam goes the extra mile and it really felt like she was an extension of our team and not a normal content marketing consultant. We look forward to working with Sam again!
Sam's been doing some freelance work for Superpath and has been wonderful to work with.
Every piece she delivers is well-written, thorough and a breeze to read.
[Sam] was able to quickly understand what we needed, schedule and complete user interviews, and write drafts with almost no management. We really appreciated her responsiveness and commitment to getting it "just right". Would definitely recommend working with Sam to help you craft communications that resonate with your audience.
~ Zach & Chris, Coordinape
Sam is a content marketing guru. She has such a great understanding of social platforms accompanied by a great personality which makes it such a treat to work with her. If you are looking to start creating more content and building a community, Sam is your solution!
Theresa is reliable, punctual, and an excellent writer. She carefully researches each topic assigned to her and writes with expert-level authority. She adheres to deadlines, and often submits content early. I would highly recommend her to any business looking to ramp up their content marketing strategy.
Analytics show how your customers shop—not why they buy. Customer discovery reveals more about what your customers are thinking, which makes it easier target messaging on your site, in ads and in content.
Keywords help your website and content rank higher in search results but don't always reflect the language your customers use. To find this out, you need to find out how they talk among themselves.
Customer discovery digs into relevant online communities to clarify which questions, struggles and concerns to address and the right words to use to make your site copy, product descriptions and content resonate with your audience.
That depends! If you're already ranking well, getting a lot of traffic and making a steady stream of sales, you're probably good to go. But if your traffic isn't converting and your social media audience is full of crickets, your messaging might need work. Customer discovery can help there!
Written content gives you an almost endless source of ideas for your social media feeds. You can repurpose each written piece into dozens of posts, carousels, stories and videos to share across platforms for months. No more wondering what to post every day or scrambling to fill your content calendar at the last minute!
This is a bit tricky to answer. Longer content is usually more in-depth, which gives your customers a better grasp of a subject. You can use this to your advantage to clear up confusion about your products' ingredients or functions—which removes barriers to purchase. And long-form blog posts do tend to rank better on Google over time.
Other factors like site speed, page layout and user experience can affect conversions, so it's important to work on these in addition to content.
Knowing your customers means you don't have to waste time guessing the right words to use or channels to target. You can base ad creative, site copy, blogs and social media posts on concrete information about who you're selling to—and focus campaign spending on the best audience for your products.
Long-form content is a bit of a paradox: It's slower to rank but can remain highly visible in search results for years. The content you create today has long-term potential to build brand awareness and drive sales. And since you can keep refreshing and repurposing it, you can spend less time (and money) coming up with new content ideas and focus on other areas of business growth instead.
When you're clear on why your company exists, it's easier to find the people who vibe with your mission.
Going where your customers actually hang out means no more time (or money) wasted on trying to target theoretical, bland avatars.
Use what you learn to create content that gets engagement, builds trust and drives sales on every platform.
Go beyond content to build communities that support your brand and have the power to become a movement that makes a positive impact on the world.
What started as a journey to better health turned into a passion for sharing actionable, life-changing information. In 2009, I went plant-based; in 2014, I became a health coach. All the while, I was writing content to pay the bills.
But I’ve always been a writer. I’ve been crafting stories and writing informative reports since I was a kid. I'm driven to dig deep into topics like health and wellness, to learn and explore until the moment when all the information comes together and everything "clicks."