Subscribe to the Modern Health Nerd Podcast

Does this sound familiar?

You have a great product.
You know it solves a real need.

So, you create content to grab attention, but you don't get the engagement you're looking for. The sales you expect don't materialize.

Modern Health Nerd working on a content strategy

Audience - what they like, what they need or who they are.

What’s going on?

It's a classic case of putting the cart before the horse. You can't make content your customers like if you don't know who your customers are, how they think or why they they choose products like yours.

It's about more than creating personas. Your brand needs to show up in front of the customers most likely to benefit from –– and therefore buy –– your products.

Find their communities. Follow their favorite hashtags. Learn how they talk.

Then you can make content that hits the mark. 🎯

Not Your Average Approach to Marketing

A Guided Customer Research Process

Work one-on-one with Sam, the Modern Health Nerd's Chief Nerd (that's me!) to create detailed customer personas, trace your customers' mental purchasing journey and identify relevant topics for your content.

Personalized Dashboard

We'll do all our strategy work in a collaborative Notion dashboard customized for your brand that you can access at any time.

Ongoing Support

Each week, we'll meet to share updates and discuss any questions you may have while I handle long-form content creation in the background between sessions.

Understand Your Customers, Increase Engagement (and Sales)

Understand your "why”

When you're clear on why your company exists, it's easier to find the people who vibe with your mission.

Make better personas

Going where your customers actually hang out means no more time (or money) wasted on trying to target theoretical, bland avatars.

Do content right

Use what you learn to create content that gets engagement, builds trust and drives sales on every platform.

Start a movement

Go beyond content to build communities that support your brand and have the power to become a movement that makes a positive impact on the world.

Meet the chief nerd

Hi there! I’m Theresa “Sam” Houghton, Chief Nerd @ the Modern Health Nerd

What started as a journey to better health turned into a passion for sharing actionable, life-changing information. In 2009, I went plant-based; in 2014, I became a health coach. All the while, I was writing content to pay the bills.

But I’ve always been a writer. Since I was a kid, I’ve been crafting stories and writing informative reports. I’ve been hunting down all the news that is the news and digging into characters’ psyches because I love to explore.

And I spend the vast majority of my time hanging around with your target audience. I hear them talk, understand how they think and know the challenges they face.

Put it all together, and what do you get? The perfect recipe for helping health-focused CPG and DTC companies (like yours!) understand customers, create targeted messaging and stop wasting time on content that doesn't get engagement.

It’s my nerdy pleasure to unlock the secrets in your customers' heads and use them to help you succeed. Looking forward to nerding out with you!

Modern Health Nerd - Theresa Sam Houghton

What Fellow Nerds are Saying

We loved working with Sam on content marketing. She did an incredible job with creating very thought out blog posts that were tailored specifically to add as much value as possible to the reader while maximizing SEO searchability.

Sam goes the extra mile and it really felt like she was an extension of our team and not a normal content marketing consultant. We look forward to working with Sam again!

Matt Feldman

Moku Foods

Sam has been amazing to work with. She has been involved in content creation and strategy for FreshCap, primarily around producing in-depth guides on our medicinal mushrooms.

It's pretty rare to find someone that is willing to put in such a high level of care and integrity into their work. Honest, organized, smart, and not afraid to take on tough challenges.

Thanks for everything that you do!

Tony Shields

FreshCap Mushrooms

Sam is a content marketing guru. She has such a great understanding of social platforms accompanied by a great personality which makes it such a treat to work with her. If you are looking to start creating more content and building a community, Sam is your solution!

Mateo Elvira

Elvira Media

Theresa is reliable, punctual, and an excellent writer. She carefully researches each topic assigned to her and writes with expert-level authority. She adheres to deadlines, and often submits content early. I would highly recommend her to any business looking to ramp up their content marketing strategy.

Matthew Carrigan

National Business Capital & Services

Let's Discover Your Customers 👇🏻

Chat With Sam

Finally Understand Your Customers