Welcome to Modern Health Nerd!

Analytics show how your customers shop—not why they buy. Customer discovery reveals more about what your customers are thinking, which makes it easier target messaging on your site, in ads and in content.

Keywords help your website and content rank higher in search results but don't always reflect the language your customers use. To find this out, you need to find out how they talk among themselves.

Customer discovery digs into relevant online communities to clarify which questions, struggles and concerns to address and the right words to use to make your site copy, product descriptions and content resonate with your audience.

That depends! If you're already ranking well, getting a lot of traffic and making a steady stream of sales, you're probably good to go. But if your traffic isn't converting and your social media audience is full of crickets, your messaging might need work. Customer discovery can help there!

Written content gives you an almost endless source of ideas for your social media feeds. You can repurpose each written piece into dozens of posts, carousels, stories and videos to share across platforms for months. No more wondering what to post every day or scrambling to fill your content calendar at the last minute!

This is a bit tricky to answer. Longer content is usually more in-depth, which gives your customers a better grasp of a subject. You can use this to your advantage to clear up confusion about your products' ingredients or functions—which removes barriers to purchase. And long-form blog posts do tend to rank better on Google over time.

Other factors like site speed, page layout and user experience can affect conversions, so it's important to work on these in addition to content.

Knowing your customers means you don't have to waste time guessing the right words to use or channels to target. You can base ad creative, site copy, blogs and social media posts on concrete information about who you're selling to—and focus campaign spending on the best audience for your products.

Long-form content is a bit of a paradox: It's slower to rank but can remain highly visible in search results for years. The content you create today has long-term potential to build brand awareness and drive sales. And since you can keep refreshing and repurposing it, you can spend less time (and money) coming up with new content ideas and focus on other areas of business growth instead.