Plantcraft: Educating Consumers to Empower Better Food Decisions

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The Modern Health Nerd Podcast, Episode #22

How can plant-based meat address the dual challenge of protein over-consumption and a serious lack of fiber in Western countries? Kati Ohens’ approach to product formulation at Plantcraft may have the answer.

In this episode, we discuss:

  • How shopping environments influence consumer habits and perpetuate problems in the food system
  • What plant-based meat needs to offer beyond good taste
  • The potential impact of consumer education from plant-based brands and organizations
  • Why unity is important in the vegan and plant-based communities

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About Kati & Plantcraft

plantcraft cofounders kati and csabaAfter a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission space. While working as a vegan transition coach, she noticed the gap in the alt meat market and the need for deli slices.

Kati met co-founder Csaba during a work project as they were looking at commercialising a new food tech IP–and she discovered that it could be used to make groundbreaking plant-based meat alternatives. Together they formed Plantcraft.

Find Plantcraft Online!

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