Struggling to understand your customers?
Get clarity with the Target Your Messaging Workbook 👉🏻

All set! Check your email for your workbook.
Hmm, that's not right. Try again?

FreshCap: Educating the World About the Benefits of Medicinal Mushrooms

December 9, 2021
Theresa "Sam" Houghton

The Modern Health Nerd Podcast, Episode #32

Why doesn't everyone know how cool mushrooms are yet?

Tony and Tegan Shields of FreshCap are working to boost awareness—and bring the benefits of medicinal mushrooms to everyone's daily routine.

Built on Tony's childhood love of mushroom hunting and Tegan's background in nutrition, FreshCap has grown from a single product to a diverse line of medicinal mushroom supplements and drinks. Now, the company is using its content platforms to reach the "mushroom unaware" with entertaining, educational information.

In this final episode of May Mushroom Month, we dive into:

  • The role of mushrooms in the broader health and food movement
  • The ongoing learning experience of growing mushrooms at home
  • Why medicinal mushrooms are a great addition to a healthy lifestyle
  • The difference between fruiting body supplements, mycelium and mycelium grown on grain
  • The explosion of interest in mushrooms across categories from food to packaging to environmental initiatives
  • The need for more visibility for and education about mushrooms, particularly medicinal mushrooms
  • The importance of learning how to choose high-quality supplements

About Tony, Tegan & FreshCap

tony and tegan shields

FreshCap started out of a passion for mushrooms by founders Tony and Tegan. While operating their small-scale mushroom farm, they learned that many of the supplements on the market weren’t actually made from mushrooms, and wanted to change that for the better.

None of FreshCap's products contain grain-based fillers.

Instead, they stand "against the grain" and use pure, organically grown whole mushroom fruiting bodies, to create supplements that actually contain the beneficial compounds medicinal mushrooms are known for.

Creating the highest-quality mushroom supplements lets Tony and Tegan live out their passion and make a positive difference in people’s lives.

Find FreshCap on the Web

Want more plant-based nerdity and industry insights? Drop your email in the box in the sidebar to get weekly updates! 👉🏻

More nerdy episodes

Hey there! 👋🏻I use cookies to monitor site activity and gather analytics data. Please see the Modern Health Nerd Privacy & Cookie Policy for details.

Click "Accept" if that's okay with you. If not, click "Deny."