Could re-igniting the young generation’s curiosity about food transform the food and agriculture system as we know it? Nikhil Arora believes it can—and he’s working to make it happen.
As co-founder of Back to the Roots, Nikhil sees firsthand the problems that face today’s food system—particularly the impact on kids’ health and well-being. He and his co-founder, Alejandro, are using their brand to make it possible for anyone to grow food at home and learn ...Keep Reading →
Could foodservice automation be the next marketing frontier for plant-based brands? Technology like the Picnic Pizza System has the potential to make it possible.
Picnic CEO Clayton Wood joins The Modern Health Nerd Podcast to unpack the amazingly nerdy technology behind Picnic’s automated modular solution and discuss:
People like meat. 🥩
In some ways, this statement can sum up the entire reason for the alternative protein movement’s existence.
But what if that very assumption—that “narrative,” as Seth Godin would call it—is a dangerous trap that has the potential to undermine the industry instead of moving it forward?
What if offering meat alternatives isn’t the solution to a broken food system, poor human health and the environmental crisis? What if continuing to satisfy the human appetite for meat by replacing it ...Keep Reading →
Big Food takes a lot of heat when it comes to consumer health. And no wonder: Books like Michael Moss’ Salt, Sugar, Fat and Melanie Warner’s Pandora’s Lunchbox have pulled back the curtain to reveal the dirty little secrets of how the processed food industry has insinuated it self into the lives of consumers around the world—and how that power has affected global wellbeing.
It’s true that many food manufacturers have tweaked their formulations for maximum craveability (how many people can ...Keep Reading →
There’s a lot of talk in the plant-based space about messaging.
What’s working? What isn’t? Why or why not?
And, perhaps most importantly—how can we get more consumers on board with plant-based products and the plant-based lifestyle as a whole? 🌿
If you ask consumers, they would say: Bring on the health! Healthier products make for healthier lifestyles, which is the number one reason why people choose plant-based products.
But there’s a disconnect.
As much as people say they want to eat healthier, what they ...Keep Reading →