Plant Based

Alternative Protein

Consumer Insights

Health & Nutrition

Industry Insights

I went plant-based 13 years ago. I’m ready for more flexibility.

The movement I joined with such enthusiastic belief in its ability to improve people’s health has become—in many ways—a stifling, judgmental bubble that leaves no room for dissent.

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

12 Things I've Learned from Being Plant Based for 12 Years

Insights, thoughts, and amusing anecdotes from 12 years of eating plant-based food.

5 Plant-Based Marketing Strategy Tips to Clarify Consumer Confusion

5 Plant-Based Brand Development Essentials, According to Experts

Appetite: The Downfall of the Alt Protein Movement?

Alternative protein claims to be a solution for humanity's meaty appetite. But the drive to mimic meat may support the societal narrative around meat eating rather than rewrite it.

Should Consumers Look to Big Food for Healthier Choices?

Who's responsible for healthy food choices: food manufacturers or consumers?

5 Plant-Based Messaging Tips to Reach (and Recruit) More Consumers

Plant-Based vs. Whole-Food Plant-Based: It's a Plant Protein Smackdown 🥊

The scientific jury is still out on whether alternative proteins are actually healthy—especially when compared to whole plant foods.

Plant-Based Brands Miss Big Opportunities to Bolster Consumer Health 🥗

Food can be medicine, but consumers have strange ideas about what "medicine" means.

60% of Consumers Think Meat is More Nutritious Than Plants 🥩🥗

Consumers want to make healthier food choices, but many hesitate to eat more plants for fear of missing out on nutrients.

3 Ways Plant-Based Brands Can Connect with Consumers in 2021

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