Alternative Protein

Consumer Insights

Industry Insights

Alternative Protein

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

Appetite: The Downfall of the Alt Protein Movement?

Can Flexitarians Save the World?

Let's Talk About Alt Protein and Appetites 🍴

Plant-Based vs. Whole-Food Plant-Based: It's a Plant Protein Smackdown 🥊

60% of Consumers Think Meat is More Nutritious Than Plants 🥩🥗

Hey Hey, It's the Alt Meat Generation 🍔

Fermentation is Cool, but People Prefer Pretty Food

Taste, Texture and Culture: The Novel Protein Revolution Continues 🍗