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The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

Changing the Foodscape: 5 Perspectives from Industry Insiders

The foodscape around you can affect what and how much you to eat. Five industry experts share suggestions for changing the foodscape to empower healthier choices.

Food Addictions: The Hidden Danger of Leading with Taste

Is the plant-based movement making people healthier—or perpetuating unhealthy habits and putting barriers in the way of change?

Should Consumers Look to Big Food for Healthier Choices?

Who's responsible for healthy food choices: food manufacturers or consumers?

Let's Talk About Alt Protein and Appetites 🍴

Is it necessary to keep producing novel, tech-derived proteins when plants can serve as healthy protein sources without the need for modification?

Plant-Based Brands Miss Big Opportunities to Bolster Consumer Health 🥗

Food can be medicine, but consumers have strange ideas about what "medicine" means.

60% of Consumers Think Meat is More Nutritious Than Plants 🥩🥗

Consumers want to make healthier food choices, but many hesitate to eat more plants for fear of missing out on nutrients.

Fermentation is Cool, but People Prefer Pretty Food

Consumers like tasty food—but only if it looks nice.

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