Nerdy Insights: The Modern Health Nerd Blog 🌿

A collection of posts spanning health and wellness industry trends, consumer behavior, and food system commentary, and plant-based marketing, written between 2020 and 2022.
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I didn't have a particular strategy; rather, I wanted to examine the landscape and comment on particular trends or opportunities that stood out to me. Enjoy the musings. 🙂

Alternative protein claims to be a solution for humanity's meaty appetite. But the drive to mimic meat may support the societal narrative around meat eating rather than rewrite it.

March 22, 2021

Should Consumers Look to Big Food for Healthier Choices?

Who's responsible for healthy food choices: food manufacturers or consumers?

March 15, 2021

5 Plant-Based Messaging Tips to Reach (and Recruit) More Consumers

March 1, 2021

Can Flexitarians Save the World?

February 22, 2021

Let's Talk About Alt Protein and Appetites 🍴

Is it necessary to keep producing novel, tech-derived proteins when plants can serve as healthy protein sources without the need for modification?

Marketing

Marketing Posts

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

What are the implications of consumer behavior for CPG and DTC marketing strategy?

Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).

Changing the Foodscape: 5 Perspectives from Industry Insiders

The foodscape around you can affect what and how much you to eat. Five industry experts share suggestions for changing the foodscape to empower healthier choices.

Plant Based

Plant Based Posts

I went plant-based 13 years ago. I’m ready for more flexibility.

The movement I joined with such enthusiastic belief in its ability to improve people’s health has become—in many ways—a stifling, judgmental bubble that leaves no room for dissent.

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

12 Things I've Learned from Being Plant Based for 12 Years

Insights, thoughts, and amusing anecdotes from 12 years of eating plant-based food.

Alternative Protein

Alternative Protein Posts

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

Appetite: The Downfall of the Alt Protein Movement?

Alternative protein claims to be a solution for humanity's meaty appetite. But the drive to mimic meat may support the societal narrative around meat eating rather than rewrite it.

Can Flexitarians Save the World?

Industry Insights

Inddustry Insights Posts

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

What are the implications of consumer behavior for CPG and DTC marketing strategy?

Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).

Changing the Foodscape: 5 Perspectives from Industry Insiders

The foodscape around you can affect what and how much you to eat. Five industry experts share suggestions for changing the foodscape to empower healthier choices.

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Nerdy Insights: The Modern Health Nerd Blog 🌿

Marketing

Plant Based

Alternative Protein

Industry Insights

Consumer Insights

Lifestyle

Food & Cooking