Nerdy Insights

Consumer Behavior

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

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July 7, 2022
Dear brands: Please stop chasing website traffic with SEO blog content
Want to really get your customers’ attention? Stop writing a bunch of generic SEO blog posts and write quality content instead.
What are the implications of consumer behavior for CPG and DTC marketing strategy?
Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).
August 12, 2021
Changing the Foodscape: 5 Perspectives from Industry Insiders
June 17, 2021
12 Things I've Learned from Being Plant Based for 12 Years
May 10, 2021
5 Plant-Based Marketing Strategy Tips to Clarify Consumer Confusion
April 26, 2021
Food Addictions: The Hidden Danger of Leading with Taste

Marketing

Marketing Posts
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
Dear brands: Please stop chasing website traffic with SEO blog content
Want to really get your customers’ attention? Stop writing a bunch of generic SEO blog posts and write quality content instead.
What are the implications of consumer behavior for CPG and DTC marketing strategy?
Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).

Plant Based

Plant Based Posts
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
12 Things I've Learned from Being Plant Based for 12 Years
5 Plant-Based Marketing Strategy Tips to Clarify Consumer Confusion

Alternative Protein

Alternative Protein Posts
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
Appetite: The Downfall of the Alt Protein Movement?
Can Flexitarians Save the World?

Industry Insights

Inddustry Insights Posts
The plant-based movement is looking at the “educated consumer” all wrong
I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.
What are the implications of consumer behavior for CPG and DTC marketing strategy?
Consumer behavior has implications for every part of your marketing strategy. Here’s how to find out what customers are thinking (and market smarter).
Changing the Foodscape: 5 Perspectives from Industry Insiders

Consumer Insights

The plant-based movement is looking at the “educated consumer” all wrong
What are the implications of consumer behavior for CPG and DTC marketing strategy?
5 Plant-Based Marketing Strategy Tips to Clarify Consumer Confusion
Recipes

Lifestyle

12 Things I've Learned from Being Plant Based for 12 Years
Appetite: The Downfall of the Alt Protein Movement?
Should Consumers Look to Big Food for Healthier Choices?
Lifestyle Posts

Food & Cooking

Changing the Foodscape: 5 Perspectives from Industry Insiders
12 Things I've Learned from Being Plant Based for 12 Years
Food Addictions: The Hidden Danger of Leading with Taste
Food & Cooking Posts