Plantcraft: Educating Consumers to Empower Better Food Decisions

The Modern Health Nerd Podcast, Episode #22

How can plant-based meat address the dual challenge of protein overconsumption and a serious lack of fiber in Western countries?

Kati Ohens' approach to product formulation at Plantcraft may have the answer.

In this episode, we discuss:

• How shopping environments influence consumer habits and perpetuate problems in the food system
• What plant-based meat needs to offer beyond good taste
• The potential impact of consumer education from plant-based brands and organizations
• Why unity is important in the vegan and plant-based communities

About Kati & Plantcraft

After a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission space.
While working as a vegan transition coach, she noticed the gap in the alt meat market and the need for deli slices.

Kati met co-founder Csaba during a work project as they were looking at commercializing a new food tech IP--and she discovered that it could be used to make groundbreaking plant-based meat alternatives. Together they formed Plantcraft.

Find Plantcraft Online!

• Web: https://www.plantcraft.com
• Instagram: @plantcraftfood
• Facebook: PlantcraftFood
• LinkedIn: https://www.linkedin.com/company/plantcraftfood

More Food & Nutrition Resources:

• Physicians Committee for Responsible Medicine (PCRM)
• NutritionFacts.org with Dr. Michael Greger

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