Consumer Insights

The plant-based movement is looking at the “educated consumer” all wrong

I spent five years working in produce at a local co-op. Here’s what I learned about how consumers actually make food choices.

60% of Consumers Think Meat is More Nutritious Than Plants 🥩🥗

Consumers want to make healthier food choices, but many hesitate to eat more plants for fear of missing out on nutrients.

Yes, this Whole COVID Thing Does Have a (Plant-Based) Good Side 🌱

Consumers emerged from the COVID-19 pandemic with a renewed interest in how food affects health.

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